To help raise the awareness and visibility of workplace giving in Australia, ACF launched a print campaign in the May edition of AFR Boss.
Our 10 Employer Leadership Initiative partner CEOs go public in a signed open letter acknowledging and thanking their staff for the difference they have made, and continue to make, through workplace giving.
Importantly, they reach out to their fellow CEOs encouraging them to build a culture of giving through a high impact workplace giving program. Click here to download a copy of our print ad.
ACF selected AFR Boss because it reaches a CEO and senior leadership target audience. The May issue was singled out because this edition focuses on CEOs, top executives and their approach to leadership.
The timing leads into and sets the stage for Workplace Giving Month in June. An ACF initiative, the aim is to raise awareness of workplace giving, encourage more employers to instigate a workplace giving program, and create opportunities for even more Australians to give at work.
The Australian Charities Fund and United Way have made a joint submission in response to the Commonwealth Treasury's discussion paper, 'Charitable fundraising regulation reform'.
