ACF is leveraging its research insights to create a more strategic approach for our employer partner charity selection processes, and collaborating with community partners for more impactful charity presentations.
Pitching to be included in a recent employer partner program, where community partners engaged ACF advisory support services to help ensure their selection presentations met the relevant employer criteria, all were successful in securing the employer partner.
The employer partner workplace giving program development process included:
- Establishing employer relevant selection criteria
- Reviewing historic and existing charity relationships
- Surveying employees to identify preferred cause areas and/or charities and survey analysis
- Researching potential community partners for relevant fit and presenting a recommended shortlist of potential community partners
The community partner development process included:
- Briefing the shortlisted community partners on the employer partner core community themes
- Advising community partners:
- An employee survey had been undertaken to assess employee community interests
- The employer partner had undertaken research on all shortlisted community partners
- The employer partner required a collaborative meeting to discuss their selection criteria and understand how the employer and community partner could work together effectively to make a difference
- ACF could leverage its proprietary research insights and knowledge of the employer partner selection criteria to help ensure community partner presentations were relevant and impactful.
'ACF's help prior to the presentation really helped me slim down the presentation and focus on what they (the employer partner) really wanted to hear' said Children's Cancer Institute Australia corporate partnerships executive Jo Booth.
The Australian Charities Fund and United Way have made a joint submission in response to the Commonwealth Treasury's discussion paper, 'Charitable fundraising regulation reform'.
