Engaged employee giving was highlighted by The Australian Financial Review (AFRÂ) as paying a 'special dividend' to shareholders in a feature on corporate philanthropy dated Thursday 3 June 2010.
In particular, it was noted that benefits to shareholders, such as in branding and staff retention, can be increased if the corporation's charitable activities can be organised so that they are aligned with corporate strategy.
Corporate initiatives such as workplace giving, volunteering programs and the provision of pro bono services were acknowledged as having significant social impact by building the capacity and skills of not-for-profit organisations.
The potential of workplace giving was also explored by the AFR, citing ACF's 2009 report Cutting to the Heart of Workplace Giving. Scope for growth and the overall impact that could be achieved from the collective impact of donations made by corporations and their employees were mentioned in highlighting the need for employers to embrace workplace giving.
The Australian Charities Fund and United Way have made a joint submission in response to the Commonwealth Treasury's discussion paper, 'Charitable fundraising regulation reform'.
